At the recent OutDoor by ISPO show in Munich, Nikwax® was excited to announce a new campaign to help tackle the issue of plastic pollution. Nikwax has teamed up with Swedish trail runner, Erik Ahlström, to launch #PlogForPlastic.
Erik Ahlström is the founder of a concept called Plogging – it simply means litter picking whilst jogging! The term Plogging combines `jogging` with `plocka upp` – Swedish for `pick up`. An activity anyone can get involved with, Plogging is suitable for all ages and fitness abilities. The movement has picked up in other countries, including the US, over the last couple of years and will benefit both participants and the environment around them.
Why should you care about plastic pollution?
It is an uncomfortable truth that plastic pollution is harming our planet’s most sensitive and vital ecosystems. From the deepest oceans to inland habitats and waterways, the volume of plastic accumulation in our natural world is causing long-term damage to natural habitats and wildlife. It makes our enjoyment of the great outdoors harder, because we are ultimately responsible for the decline in threatened species and the destruction of such valuable habitats.
The release of plastic into the environment is unnecessary and unless we take action, we will not have the green outdoors to step into and enjoy, that we have had for so many years.
So, what is the Nikwax #PlogForPlastic campaign and how can you get involved?
It is easy to join in on our campaign! Nikwax will be hosting a series of Plogging events in parks across the UK and Europe this summer. Our aim is to encourage people of all ages and fitness levels to step outdoors and be active whilst helping us clean up the environment in the process. Just kit yourself out in your running gear and bring a pair of gloves to litter pick! The reward, aside from keeping fit, is seeing the green space where you live turned back to a healthy environment that everybody can enjoy. Now that is good for body and soul!
That is not all… If you want to set up your own Plogging event then we can help you do so! Perhaps you are part of a running club and you want to give your runners a new challenge? Do you just want to bring members of your community together for a day? Let us know and we will send you a #PlogForPlastic starter kit! The kit includes information on how to organise your own plog, as well as posters, flyers and samples. We will also promote your own #PlogForPlastic via our website and social media – to help you get coverage and participants for your event!
The Nikwax #PlogForPlastic event information is available HERE.
What will benefit from your #PlogForPlastic?
First and foremost, the local green space where you choose to Plog! It will return to a natural state, with no plastic to damage the environment there. Every Plog undertaken will lead to a greater amount of areas freed up from plastic pollution – a great benefit!
Alongside this, every piece of plastic collected during our campaign will count towards a project run by the European Outdoor Conservation Association (EOCA). “Plastic Free: Mountain to Sea” has been set up with a focus to clear plastic waste from 3,000km of natural habitat within the next two years. Nikwax has supported EOCA for over 12 years and we are delighted to think that our campaign could help them achieve their target.
Why has Nikwax decided to #PlogForPlastic?
Nikwax has always been responsible when it comes to using plastic to deliver its Sweatproofing and Waterproofing aftercare. We have always ensured that our bottles are fully recyclable. In January 2019, we announced that by the end of 2020, one hundred percent of our bottles will be made from post-consumer recycled plastic.
We are committed to raising awareness of the hazard caused by plastic pollution and we want to further our goal of taking plastic out of the natural environment. What better way to do this, by combining an activity that encourages everyone to get outdoors and be healthy and active, whilst cleaning up the green space around them?
Tips for you to #PlogForPlastic!
If you cannot make any of the Nikwax events, there are many ways you can undertake a Plog.
- Not much of a runner? You can #PlogForPlastic whilst out on a nice walk – take an early morning stroll in some woodland, or along a beach, and see what you can collect whilst there.
- Want to keep the kids busy during summer holidays? Set them a challenge of their own Plog and see who can collect the most within an hour. Ensure they have protective gloves on and keep a watchful eye over them though, to make sure they don’t pick up anything which could hurt them, such as glass.
- Turn your normal dog walk in to a dog jog and combine your everyday activity into one where you not only keep your pet happy and healthy, but you are keeping your environment tidy too.
- Dress appropriately! Jogging can be tiring but when you are plogging you are turning your fitness into a different exercise routine, what with bending down to pick up litter. You want some comfortable, breathable base layers that will wick away sweat whilst you Plog and keep your body temperature regulated. Give your base layers some care first by using Nikwax BaseFresh® in your laundry – the formula ensures any nasty body odours are removed from your gear, keeping you smelling fresh whilst plogging.
Tell us about your #PlogForPlastic! We want to hear about any plogging event you participate in – we can share these stories and encourage others to get up and out to help clear up the environment.
For all things #PlogForPlastic, check out our site HERE