EOCA – Protecting & Conserving the Outdoors
Over the years the environment and the importance of being environmentally friendly has been increasingly pushed to the forefront of the news, bringing with it a more conscious consumer. Put simply, people are more and more aware of the impact they are having on the environment and consequently changing their habits. The topical news story is plastic, its impact on oceans and wildlife and our fight against it. This awareness is great but there are also other ways we can all be kinder to the environment we enjoy.
The European Outdoor Conservation Association (EOCA) is making a difference to our environment through their conservation efforts. EOCA is made up of members who raise funds for conservation projects worldwide. In their first 12 years of existence, they supported 100 projects raising over €2.4 million. As a not-for-profit organisation, every new member that joins EOCA means more money for more projects. Projects such as their two million tree project which has been successfully reached within two years. Yes…EOCA have planted two millions trees since 2016 benefitting wildlife, local communities and outdoor enthusiasts.
Nikwax is proud to be a Summit and Sustaining Member of the European Outdoor Conservation Association, alongside other members Keen, Buff, Patagonia and Mammut to name just a few. We are committed to having a low impact on the environment and have carbon balanced all of our operational emissions over 40 years by regenerating and protecting tropical rainforest.
Nikwax wants to see more people getting outside and enjoying the environment in a sustainable way. Our #DoMoreWithNikwax campaign is specifically designed to encourage this and sees three athletes cycle 7,000km, hike 7,000m and camp across Europe, all low impact activities. We aren’t suggesting that you cycle 7,000km or hike 7,000m but we want you to get outside, enjoy your environment and care for its future.
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